The Personal Selling Process

...and how it applies to Jooble

Mid December I got an email from a man named Serge Lavange who works for a company called Jooble. He asked if I would link to Jooble on my blog in exchange for him promoting my blog with a banner ad for a month on Jooble. I agreed, technically making this my second Consulting For Swag article that I'm posting, the first being FaceGuard. I know, I know, this is not exactly a consulting job, but it's close enough because I'm using the opportunity to discuss the Personal Selling Process. Similar to the 4 Ps of Marketing, this is an academic marketing model that is very practical when it comes to real-world application.