6 keys to promoting a YouTube channel

Hello loyal readers,

Today I present part two in the series on how to increase viewership on your YouTube channel.  Last time we talked about content, and how to make it engaging.  This time we will focus on promotion: how can you get your channel seen?

How to become a YouTube celebrity

Someone I know named Bobby gave me a bottle of wine in exchange for a future consulting job a while back, and this week he called in the favour. He wanted me to take a look at his YouTube channel and give him advice on how to improve it so that he could start to generate a following.  Yay! I'm helpful! Also this, like many things, is a marketing problem.

The Personal Selling Process

...and how it applies to Jooble

Mid December I got an email from a man named Serge Lavange who works for a company called Jooble. He asked if I would link to Jooble on my blog in exchange for him promoting my blog with a banner ad for a month on Jooble. I agreed, technically making this my second Consulting For Swag article that I'm posting, the first being FaceGuard. I know, I know, this is not exactly a consulting job, but it's close enough because I'm using the opportunity to discuss the Personal Selling Process. Similar to the 4 Ps of Marketing, this is an academic marketing model that is very practical when it comes to real-world application.

Segmentation and Adoption of Innovation: The FaceGuard Case

This week I had my first non-school-related consulting project.  The client had read my blog and asked if I could take a look at a project he was getting ready to launch.  I was a bit nervous, as I'm just starting out, but I thought it went rather well.